Cinch World’s Toughest Rewards is the official rewards program for the Cinch World’s Toughest Rodeo! Go to events, earn points for attending, and use those points to redeem exclusive prizes and fan experiences at the Cinch World’s Toughest Rodeo events! Joining is FREE and simple - download the app, register with your email, and opt in to receive push notifications – that’s it! By downloading the Cinch World’s Toughest Rewards app, you will have access to all the latest and greatest event info, as well as access to exclusive discounts and offers from our Cinch World’s Toughest Rodeo partners!